Visa supports locally-developed mobile apps

Visa Incorporated, a global payments company, says it has supported the launch of three locally-developed mobile apps to promote financial literacy in Nigeria.

The apps were conceptualised and developed by winners of the Financial Literacy Challenge mobile development competition, sponsored by Visa, and delivered by an organisation called Co-Creation Hub Nigeria.

According to a statement by Visa, the apps are designed to help Nigerians make better financial decisions by providing education about the importance of saving and financial management.

“This initiative is part of our strategy to help Nigerians become more financially aware,” the statement quoted the General Manager for Visa in West Africa, Mr. Ade Ashaye, as saying.

He added, “What makes it unique is that it encourages Nigerians to develop locally-relevant solutions, tailored for their specific environment and needs. We are always looking to support innovative programmes that can better equip individuals to manage their money more effectively, — and these apps achieve that.”

The apps, which are free for users, encourage financial education by making financial literacy fun and entertaining, while also challenging users on their level of financial acumen.

The first app, ‘Money Talks,’ is an audio tutorial solution that provides financial information using SMS, voice interactive system and the Web. It supports Igbo, Yoruba, Hausa and Pidgin English.

‘More Than Money,’ a game developed to reinforce students’ money management skills, is an adaptation of the community game used by Junior Achievement Nigeria in primary schools across Nigeria. The third app, ‘Market TraderStreet Tinz,’ is a mobile, Web-based game that teaches children how to make smart financial decisions in a fun and engaging way.

The statement further quoted the Chief Executive Officer, Co-Creation Hub Nigeria, Mr. Bosun Tijani, as saying, “CcHub is pleased to have worked with Visa, through the Financial Literacy Challenge, to develop these three mobile apps that will go a long way in helping Nigerians make better use of their income.

“Playing with these apps will get the next generation started towards a financially responsible life. Together we are making a difference.”